Chaddock

Modernizing made-to-order furniture for a timeless brand.

Chaddock Furniture Workroom offers high-end custom furniture, upholstery, cabinets, hardware, and lighting that can be crafted in weeks. Our team developed new strategic positioning for Chaddock, which was the platform for a complete brand overhaul, ranging from messaging and identity to collateral materials and High Point Market experiential support.

Process over product.

At the heart of Chaddock’s new positioning was a focus on craft and customization. But rather than relying on finished products and room scenes to communicate those values, we introduced raw, documentary-style photography of Chaddock artisans to ground the brand in expertise and authenticity.

A new Market experience.

The brand refresh reached culmination at the bi-annual High Point Furniture Market, where our team provided design direction, experiential consultation, and on-site social support for Chaddock’s all-new showroom.