Strategic, idea-led design for brand identity and campaigns.Select Work 2014–24 John Deere ConstructionA campaign built from the mentality of customers.View Case Study → Hunter DouglasArt Direction Broadstreet PartnersBrand Identity John Deere x SXSWAttracting tech workers with the future of farming.View Case Study → ChaddockModernizing made-to-order furniture for a timeless brand.View Case Study → Blackberry Farm BreweryPackaging Design Peace CenterBrand Identity Nature ValleyInspiring and fueling kids to get back out there.View Work → Zoo KnoxvilleBrand Identity Kamado JoeBrand Identity, Art Direction Le CreusetLaunching a buzz-worthy new palette of cookware.View Case Study → Le CreusetArt Direction CalphalonArt Direction Blackberry FarmCelebrating a year of food, wine, music, and enrichment.View Case Study → Knoxville Museum of ArtCrafting a brand through the lens of East Tennessee.View Case Study →