Jivan Davé

Pharr: A Family of Companies

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Brand Identity

Pharr was founded when R.Y. McAden partnered with Thomas Edison to create the first textile mill with electricity. Since then, Pharr has been driven by innovation—revolutionizing the yarns and fibers industry. Our team was tasked with repositioning and rebranding the company to better communicate a focus on innovation, backed by a long history of expertise in the industry.

I led the identity design effort for our team, from initial concept presentation to final execution across multiple brand applications.

 
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The Pharr ‘P’ icon served as the foundation for a custom-designed wordmark. Built from the structure of a plus sign and infused with a subtle woven stroke, the simple form communicates both a nod to industry and focus on growth.

 
 
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Director of Creative Strategy: Matt Ferebee
Creative Director: Cory Schearer
Associate Creative Director, Motion: Chris Bradley
Account Supervisor: Lanford Swan
Senior Copywriter: Kathryn Davé