Pharr was founded when R.Y. McAden partnered with Thomas Edison to create the first textile mill with electricity. Since then, Pharr has been driven by innovation—revolutionizing the yarns and fibers industry. Our team was tasked with repositioning and rebranding the company to better communicate a focus on innovation, backed by a long history of expertise in the industry.
I led the identity design effort for our team, from initial concept presentation to final execution across multiple brand applications.