Jivan Davé

 Le Creuset

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Art Direction

Le Creuset has been the leader in cast iron cookware since 1925, not only because of its unrivaled quality, but its range of beloved, design-driven color offerings. For the release of a new spring palette of neutral colors, I developed the platform and art direction that reflected the colors’ spirit of sophistication, minimalism, and thoughtful curation.

Our team positioned Le Creuset’s three new neutral colors in the market as “The New Calm”—a moment in time that represents a focus on clarified hues and comforting tones.

 
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The Spring visual style and assets served as the foundation for a color campaign that extended into social, digital communication, in-store support, video, and event installations .

 
 
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The palette itself and its fashion-minded position in the marketplace was celebrated by numerous food, lifestyle, and interior design publications—making it one of the most successful color launches for the Le Creuset brand.

 
 
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Director of Creative Strategy: Matt Ferebee
Account Manager: Kayla Cartee
Copywriter: Kenzie Wilton
Photographer: Christopher Testani
Associate Creative Director, Motion: Chris Bradley
Prop Stylists: Kenneth Hyatt and Justin Schram
Food Stylist: Cynthia Groseclose