Kichler
Elevating Kichler’s brand identity to connect with design audiences.
Kichler has been a leader in decorative and landscape lighting for over 85 years. But after a merger with former competitor, Progress Lighting, the brand had to accelerate its differentiation in a growing portfolio of lighting brands under a new parent company. I led the in-house creative team to evolve the brand identity to match the product focus on premium finishes, materials, and designs to better resonate with interior designers and custom homebuilders. This encompassed a logo refresh, visual and verbal identity evolutions, and an elevated approach to product merchandising in showrooms and tradeshows.
Before
After
Experts in the dimensions of light.
We introduced a new icon to the brand system inspired by our deep knowledge of lighting as a three dimensional experience. The monogram was created by interpreting a K through the use of highlights and shadows that shape the quality of light in space.
A high-design approach to imagery.
We developed a new, elevated approach to product photography to depict a stronger perspective on interior design—pushing the use of color, material, décor, room type, and geography.
