Jivan Davé

Chaddock

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Art Direction 

Chaddock Furniture Workroom offers high-end custom furniture, upholstery, cabinets, hardware, and lighting that can be crafted in weeks. Our team developed new strategic positioning for Chaddock, which was the platform for a complete brand overhaul, ranging from messaging and identity to collateral materials and High Point Market experiential support.

 
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At the heart of Chaddock’s new positioning was a focus on craft and customization. But rather than relying on finished products and room scenes to communicate those values, we introduced raw, documentary-style photography of Chaddock artisans to ground the brand in expertise and authenticity.

 
 
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The brand refresh reached culmination at the bi-annual High Point Furniture Market, where our team provided design direction and experiential consultation for Chaddock’s all-new showroom.

 
 
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Director of Creative Strategy: Matt Ferebee
Director of PR & Social Media: Kelsey Nelson
Social Influence Manager: Isabel Posada
Account Supervisor: Lauren Verdi